Dublin's Principle HR Expands to US Market in Strategic Growth Move
Dublin-based Principle HR announces US expansion plans as part of international growth strategy, building on €10 million revenue and successful UK operations. Enterprise Ireland support drives sustainable growth.

Principle HR founder Audrey Hughes leads Irish recruitment firm's international expansion
In a significant development for Ireland's recruitment sector, Dublin-based Principle HR has announced plans to establish its first US office later this year, marking a major milestone in the company's international expansion journey.
Strong Irish Foundation Drives Global Ambitions
Founded by Limerick native Audrey Hughes in 2000, the Dublin-based firm joins other successful Irish enterprises with its impressive €10 million revenue last year. The company currently employs 10 permanent staff and manages 150 contractors across various sectors.
"We help businesses find the right people. That's not just somebody who can do the job but somebody who fits the team, stays and makes a real difference," Hughes explained.
From Local Success to International Player
The company's growth trajectory mirrors the success stories of other Irish entrepreneurs expanding internationally, with services spanning media, marketing, technology, finance, and HR sectors. Their London office, established five years ago, came as a direct response to client demand.
Enterprise Ireland Partnership Fuels Growth
Since late last year, Principle HR has received significant support from Enterprise Ireland, which has helped refine their marketing strategy and facilitate international connections. This partnership has proven particularly valuable as Irish businesses continue to strengthen their global presence.
Strategic Focus on Sustainable Growth
- ESG initiatives enhancement for sustainable hiring practices
- Planned US office opening by end of 2023
- Continued expansion of UK operations
- Maintaining Dublin as the operational hub
"For me, it's never been about being the biggest recruitment agency but being the most trusted. We want to be the first call a business makes," Hughes emphasized, highlighting the company's commitment to quality over quantity.
Van Morrison
Irish journalist exploring the intersections of politics, culture, and identity across Ireland and the wider Celtic world.